global grass roots
In the United States, activating those affected by a public policy proposal has long been a useful tactic for bringing about the changes organizations want to see. But now more than ever, grass roots efforts are expanding beyond U.S. borders and going global, presenting new opportunities for success as well as innovative solutions.
Momentum is a major factor in global grassroots. When one country takes action, says APCO Worldwide’s Evan Kraus, it’s highly likely that another will soon follow suit.
Bob Chapman of the American Cancer Society Cancer Action Network says the process parallels that which occurs in the United States, where policy movement at the federal level occurs only once community after community and state after state act. Kraus and Chapman shared their unique perspectives and case studies on grassroots in a November Council webinar. Lees verder »